AM Retail group CASE
IMPLEMENTED UNDER WHITE LABEL
the client
AM Retail Group is one of the world's largest fashion conglomerates, uniting many global fashion brands.
AMRG - the cutting-edge company that knows how to keep up with the latest market trends!
In a highly dynamic market, it's essential to stand out, and that's why AMRG has chosen us to help them develop not one, not two, but five unique sites for:
Objective: We Didn't Just Build Websites. We Engineered a Centralized Profit Engine
The goal wasn't just to give five brands a facelift. It was to solve a massive operational bottleneck that was strangling their growth. We engineered a unified e-commerce engine on a single, high-performance platform. This allowed us to pull three critical profit levers at once: we boosted Revenue with niche-specific user experiences that convert, increased Order Volume by streamlining the entire sales and accounting process, and drove Profitability by providing a single, clear view for financial monitoring
Tools and integrations
Address suggestion system on checkout, that works with all modern maps, and is constantly updated to better match requests.
OMS, an ERP system that the company is already using to monitor and connect all orders with accounting and banking systems.
Fraud/suspicion alert system allowing the company to identify fraudulent schemes at an early stage of the order, including fake or stolen credit cards, fake payment methods, and fake loyalty system applications.
Visible on front end. Cookie compliance popups with all needed legal compliances, allowing the company not to worry about legal restrictions on the use of cookies in each individual region and jurisdiction.
A worldwide e-commerce system that provides an opportunity to set up a currency based on the customer’s country on the front end and works as an international shipping service. The system works as a separate instance that needs all invoicing, shipping, and customer details integration, so basically requires three types of integration simultaneously - direct integration with the e-com platform, pass-through integration with the e-com platform, and direct integration with the warehouse and billing systems.
Improved ongoing import/export system, allowing you to create multiple custom migrations from different systems.
Advanced review system, that collects, stores, and analyses feedback data from a variety of sources in order to accurately determine customer needs for each individual product.
Smart mailing marketing system that allows the company to work individually with each customer based on an array of data, such as region, purchase history, browsing history, and behaviour on the site.
A machine learning recommendation engine that allows the company to individually recommend the most suitable products to each unique customer. The system is constantly self-learning, working with big data, and the longer it studies the customer, the more relevant recommendations it will give.
Customer loyalty system that allows the company to use multiple different loyalty systems such as bonus cards, personal discount cards, promo codes, individual accumulative bonuses, and many other methods to encourage customers to stay with the company.
Design-We Turned Their Websites from Art Projects into Sales Engines
The initial designs looked good, but they were a classic example of art without commerce—they weren't built to convert. Our first step was to re-engineer each of the five niche sites, transforming them from simple brand showcases into high-performance sales engines. We focused on the core technical features of online sales that the original designs missed, creating a frictionless user journey that directly increased Order Volume and boosted Average Order Value by making it easy for customers to find and buy the right products.
Unified Management & Automation - We Turned 5 Separate Brands into One Central Profit Engine.
Managing five brands meant five times the chaos, five disconnected sales processes, and zero strategic visibility. We didn't just build an "admin panel"; we engineered a centralized command center for their entire retail operation. This immediately allowed them to pull the third, and most critical, profit lever: automating scale. By unifying management, they could launch powerful, cross-brand discount and loyalty programs that boosted Average Order Value and built a platform that could add a sixth or seventh brand with near-zero friction.
Multiple Systems - We Built the Central Nervous System for Their Entire Operation
The client was flying blind, with critical sales and inventory data trapped in disconnected warehouse and invoicing systems. This chaos made it impossible to make smart financial decisions. We didn't just "connect" their apps; we engineered a centralized data backbone that created a single source of truth. By enabling data to flow seamlessly in both directions, we gave them real-time visibility across their entire business, empowering them to pull the Profitability lever with absolute certainty.
AI SMART Recommendations: Automated Upsell Engine
Most websites show products. We engineered a system that sells them. Generic "related item" lists don't work; they're just noise. We integrated a true AI that acts like your best salesperson, understanding customer behavior in real-time to present the perfect next purchase. This isn't just a feature; it's a direct and powerful lever on Average Order Value, turning every visitor into a high-value opportunity.
Worldwide Sales- We Made Global Sales as Simple as Selling Next Door
International sales were a chaotic, manual nightmare of different currencies, taxes, and shipping rules—a massive operational bottleneck that was strangling their growth. We didn't just integrate a tool; we engineered an autonomous global sales engine. The system automatically handles all regional complexity, instantly calculating the correct pricing, taxes, and shipping for any customer, anywhere in the world. This turned a huge operational headache into a powerful and scalable new Revenue stream.
Fast Delivery-Speed Is a Weapon. We Armed Them for a Fast Launch
In a competitive market, launching six months late is the same as not launching at all. We don't just manage timelines; we weaponize them. By deploying four separate, highly coordinated development teams that worked in parallel, we didn't just reduce the project timeline; we accelerated our client's path to Revenue. This wasn't just about being fast; it was about giving them the power to get to market sooner, capture market share, and start generating cash flow while their competitors were still in the planning phase.
Quality Assurance - We Didn't Just Test It. We Made It Bulletproof.
A complex e-commerce platform has a thousand potential points of failure. We view Quality Assurance as a war on anything that could cost our client money. We don't just "check for bugs"; we hunt down and eliminate any weakness that could lead to a lost sale or a frustrated customer.
Battle-Tested Against Real-World Chaos: We relentlessly stress-tested the platform against a massive influx of virtual customers, guaranteeing it wouldn't crash during their biggest sales events.
Fortified Against Fraud & Global Complexity: We meticulously validated every step of the international sales journey and the anti-fraud systems to protect their revenue.
Guaranteed Stability with 24/7 Automated Watchdogs: Our suite of autotests acted as a tireless digital watchdog, constantly attacking every integration and piece of code to ensure that new features never broke the core system.
