AM Retail Group
Five brands. Five storefronts. One platform — built so adding the sixth is effort, not a project.
AM Retail Group runs multiple international fashion brands. The brief: five distinct storefronts that don't feel templated, on one back-office that doesn't fall over.
Five brands, five disconnected sales processes
Each brand was being run as its own thing. Five different sales pipelines, five different financial views, five different ways of handling fraud and returns. Adding a sixth brand under that model meant linearly adding more pain.
One Adobe Commerce instance with five storefronts
Single platform, five themed front-ends. Centralised product catalogue, customer data, OMS hand-off. Per-region currency and tax. International shipping that talks to warehouse and billing as a single transaction, not three.
Real recommendations, not 'related items'
A self-learning recommendation layer trained on actual customer behaviour. The longer it watches, the more relevant the suggestion. It's wired into product pages, cart, and email.
Catch fraud before payment, not after refund
An alert layer that flags fake cards, mismatched payment details, and gamed loyalty applications at order placement — before money moves.
Four parallel teams shipped on a fixed launch date
Four coordinated teams worked on different stores simultaneously. Daily architecture sync. Single release manager. Launched on the date we set at week one — not the date we hoped for at week thirty.
Want this kind of build for your business?
Tell us what you're trying to do. We'll tell you honestly whether we're the right fit — and if we are, we'll have a senior engineer embedded in your team within two weeks.
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