Bart Group
Family-run Australian bedding business (James Lane, Sleeping Giant). Brief said modernise the site. We added a B2B channel and a location-aware recommendation engine that picks the cheaper warehouse to ship from.
James Lane is a Bart Group brand — wholly-owned Australian family business, 40+ years in beds and sleep.
One sales channel, one customer profile
The whole business depended on a single, ageing B2C channel. No way to take wholesale or trade orders without manual handling. No way to handle large items intelligently.
A second revenue stream that didn't exist before
Built a B2B storefront alongside the upgraded consumer site. Account-managed pricing, terms, and a workflow that suits how trade actually orders — not consumer assumptions dressed up as B2B.
Recommendations that consider shipping cost
Generic 'related items' engines suggest the warehouse-across-the-country product and quietly destroy margin. The engine we built considers customer location and warehouse stock when ranking — so the next recommended product is also the cheapest to fulfil.
Real-time pick of the right warehouse
Multi-store, multi-warehouse environment with Shippit on top. Each order auto-routes to the location that wins on combined cost and delivery time.
Seven payment methods, one decision
Took the seven payment methods the brand offered and presented the most attractive installment option for each product. Removes the headline-price hesitation on large purchases.
Want this kind of build for your business?
Tell us what you're trying to do. We'll tell you honestly whether we're the right fit — and if we are, we'll have a senior engineer embedded in your team within two weeks.
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