blundstone CASE

Their Boots Were Legendary. Their Website Wasn't. How We Built a Digital Flagship Worthy of a 150-Year-Old Legend

IMPLEMENTED UNDER WHITE LABEL

the client

Blundstone is a 150-Year-old grass-roots Australian brand that has become a fashion icon for generations, having been the boot of choice for adventurers, workers, fashion icons, and rock stars the world over

Tools
and
integrations

Is a powerful enterprise resource planning (ERP) software package for finance and operations. It helps global enterprises organize, automate, and optimize their processes on-premises, in the cloud, or through hybrid deployment. It’s part of the Microsoft Dynamics suite of intelligent business applications.

A machine learning recommendation engine that allows the company to individually recommend the most suitable products to each unique customer. The system is constantly self-learning, working with big data, and the longer it studies the customer, the more relevant recommendations it will give.

A company that provides marketing automation software and services to create and execute targeted digital marketing campaigns, as well as tools for customer relationship management, e-commerce, and analytics. Integrated to sync customers and orders data, which will be used for further email marketing.

This system allows to calculate the tax required for each location in the US.

Sources genuine reviews to help customers make a real difference to their decisions. The system provides the ability to integrate a block of reviews on a page with the most understandable and intuitive functionality, adaptable to the specific needs of each client

Tools and integrations

This system allows to calculate the tax required for each location in the US.

Multistore in one Platform: We Didn't Just Build Stores. We Built Their Global Command Center

The client's ambition to dominate multiple brands and markets was being strangled by operational chaos. Managing each brand as a separate entity was a high-friction, low-leverage nightmare. We didn't just build them 'a list of stores'; we engineered a centralized, multi-store command center on a single, high-performance Adobe Commerce platform. This gave them a single source of truth to manage their entire brand portfolio, allowing them to launch into new markets and add new brands with near-zero friction.

How We Automated Their Complex Global Shipping and Taxes

Selling in multiple markets was a high-friction nightmare of different tax rules, shipping complexities, and the constant risk of costly address errors. We didn't just "integrate" tools; we engineered an autonomous global sales engine. We built a bulletproof system that:

Automated the Tax Brain: Integrated Avalara's AvaTax to instantly calculate the perfect tax for any customer, anywhere.

Eliminated Lost Packages: Used UPS address validation to guarantee every shipment was going to the right place, every time.

Provided Perfect Shipping Options: Engineered a custom table rate system to automatically offer every customer the smartest, most cost-effective delivery options.

A Universal UX Isn't a Feature. It's a Global Conversion Machine

Most global websites are a chaotic mess of different currencies, confusing size charts, and clunky checkouts—every point of friction is a lost sale. We didn't just "apply best practices"; we engineered a frictionless, universal buying experience from the ground up. We automated everything that frustrates a global customer: a one-step checkout to eliminate cart abandonment, auto-adjusting prices and currencies for instant clarity, and an intelligent sizing system that speaks every customer's local language. This is how you turn international visitors into profitable customers.

Quality Assurance: We Don't Just Find Bugs. We Hunt Down and Eliminate Risk.

A complex global platform has a thousand potential points of failure. We view Quality Assurance as a war on anything that could cost you money. We don't just "check for bugs"; we hunt down and eliminate any weakness that could lead to a lost sale or a frustrated customer.

Battle-Tested Against Real-World Chaos: We meticulously simulated every step of the global customer journey, from taxation to final delivery.

Fortified for Reliability: Our suite of autotests acted as a tireless digital watchdog, constantly attacking every integration and piece of code to ensure a stable and reliable system.

Guaranteed Stability: Our comprehensive regression testing ensured that new features never broke the core system, guaranteeing a flawless experience for every user.