Blundstone
150-year-old Australian boot brand. Multi-store, multi-region rollout on Adobe Commerce — currency, tax, sizing, and shipping handled so a customer in any market sees the same clean checkout.
Blundstone is a generations-old Australian icon — the boot for workers, adventurers, and people who don't think about boots much. The digital flagship needed to match.
Multiple markets, each a separate operational headache
Selling internationally meant different tax rules, different shipping calculators, address formats that broke validation, currency confusion at the checkout, and sizing systems that didn't translate.
One command centre, many storefronts
Single Adobe Commerce instance, multiple storefronts. One source of truth for product, inventory, and orders across the brand portfolio. Launching a new market is a configuration job, not a build.
Three integrations doing the boring work
Avalara AvaTax for instant per-region tax. UPS address validation so packages reach the right address. Custom table-rate shipping that auto-selects the right options per region.
Same UX in every market
One-step checkout with currency, pricing, and sizing that match the visitor's local context automatically. No confusing fallback layouts when the customer's region isn't 'US' or 'AU'.
Want this kind of build for your business?
Tell us what you're trying to do. We'll tell you honestly whether we're the right fit — and if we are, we'll have a senior engineer embedded in your team within two weeks.
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