Coventry Group (CGL)
ASX-listed industrial distributor across AU and NZ. Brief was a self-serve digital ordering channel for trade customers who already have credit lines, real prices, and complex jobs. We built it as the central nervous system for their B2B sales.
Coventry Group Ltd is an ASX-listed industrial distributor — operating across Australia and New Zealand for nearly 90 years.
B2B buying was a manual chore
Their best customers were placing large orders by phone, fax, and email. Credit applications were paper. Stock was a guess until someone checked Oracle. Quote-to-order took days.
One source of truth across stock, pricing, invoices
Real-time bi-directional sync with Oracle ERP for product data, customer data, pricing, price lists, promotions, stock, orders, tracking, and invoices. Magento stops guessing — it reads Oracle and writes back to it.
Paper credit applications, gone
ApplyEasy integration moved credit applications online and into the checkout flow. Existing credit-line customers buy in clicks. New customers apply and get scored without a sales rep dialling for it.
Built for buyers who already know the SKU
Customised list-view product pages with quantity-first input. Requisition-list templates customers can re-run. CSV order import with stock validation. SKU lookup adapted for B2B. Quote system for orders that need internal approval.
Industrial parts come with paperwork
Every quality-grade product has a PDF certification. Built a separate Algolia index for certificate search so customers can verify what they're buying — and the cert is one click away from the product page.
Want this kind of build for your business?
Tell us what you're trying to do. We'll tell you honestly whether we're the right fit — and if we are, we'll have a senior engineer embedded in your team within two weeks.
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