COCO REPUBLIC CASE
How We Engineered a True Omnichannel Experience for a Luxury Brand
IMPLEMENTED UNDER WHITE LABEL
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the client
COCO REPUBLIC is an Australian high-quality furniture retail chain. The company is involved in the retail selling of furniture and homewares, providing interior design and property styling services and the management of a design school. They also own and co-operate three hospitality venues under L'Americano Espresso Bar.
Objective: Their Showrooms Were an Experience. Their Website Was Just a Store
The objective was never just to "migrate a platform." It was to solve the massive disconnect between Coco Republic's high-touch, luxury showroom experience and their impersonal, inefficient online checkout. We were hired to engineer a single, unified commerce platform that not only served their website but also empowered their showroom managers with a world-class digital tool. The goal was to create one seamless, high-end experience for every customer, whether they were online or in-person.
Tools and integrations
A cloud-based business management software suite that includes ERP, CRM, allows users to gain better control of product catalog, inventory and fulfillment. Integrated to sync products, orders, customers, stock.
A company that provides an Integration Platform as a Service (iPaaS) which connects applications and automates processes. Their platform is designed for non-IT users while also providing robust development tools for technical users, offers prebuilt automations and integration apps, such as integrating with NetSuite (which is why it was used for our case).
A cloud-based shipping and fulfillment software that helps businesses automate workflows, and run data-driven supply chains. It offers solutions to reduce shipping costs (using complex shipping price calculations), rapidly process parcel and LTL shipments and eliminate errors from warehouse decision making.
Nosto is an ecommerce personalization platform that uses machine learning and shopper behavioral data to create personalized shopping experiences. Their platform offers data-fueled personalization and merchandising solutions, including product recommendations, and category merchandising, which is exactly what was required by the client.
A proprietary search engine offering, usable through the software as a service (SaaS) model. It provides software and tools to help you implement instant search from the first keystroke, which also includes search analytics and provides a powerful API.
A CRM platform with all the software, integrations, and resources you need to connect (email) marketing, sales, content management, and customer service.
A feature of Zipmoney, a buy now pay later service that allows you to split nearly any purchase into 4 installments over 6 weeks, targeted at large prices, which is what was required by the client.
A global omnichannel payment provider. The company processes secure credit card payments for merchants.
A payment platform that helps businesses accept payments in any way they want. It connects all existing platforms into a single backend. Apart from basic functionality we’ve used it to integrate EFTPOS terminal via the middleware provided by mx51 for client’s showrooms.
A Dutch payment company that provides businesses with end-to-end payment capabilities, data enhancements, and financial products in a single solution, which allows businesses to accept e-commerce, mobile, and point-of-sale payments. We’ve also used it to integrate with EFTPOS terminal via their native API.
A company that provides cloud-based tax compliance solutions. Their software automates tax compliance, which was required for the client's US based division.
A CRM platform with all the software, integrations, and resources you need to connect (email) marketing, sales, content management, and customer service.
Multiple Development Streams: We Engineered Velocity AND Control.
On a complex build, most agencies force you to choose: go fast and risk chaos, or go slow and be safe. We delivered both. We deployed multiple, elite "squads," each led by a dedicated architect, to launch a parallel assault on the project's key components. This wasn't a loose collection of teams; it was a highly-controlled, unified force, synchronized through daily architectural syncs and a single source of truth. This gave the client unprecedented visibility—a real-time command center view of every step of the project, without the noise.
- 4 e-commerce websites and so called iDesign (web app for consultants in showrooms) for each region, connected with a single backend and DB;
- deposits, pay balance for ability to pay the order partially and with multiple payment solutions, along with refunds adapted for multiple payments;
- order deliveries (as the customer can receive one order partially: different products within different timeframes), adapt totals calculation and delivery time, with ability for the customer to select delivery time windows;
- advanced swatches, bespoke products and fabric builder so the customer can order completely custom products, allow to order free fabric swatches, etc;
- all required features for iDesign, such as ACL, order dashboard, search, sales commissions, integrate POS terminal, provide with ability to use quotes and implement version history so consultants can properly manage his sales process;
- a quite big part of the business logic was implemented within JS, which gave us flexibility for any adjustments needed by the client;
- some orders had over 100 deliveries with massive amount of products and qtys, so we’ve used async process to calculate totals, along with AJAX, which optimized totals calculation time;
Proper team management, multiple development streams, team study
While having a big development team we’ve split it up into smaller teams and allocated a separate team of architects. Each architect was responsible for smaller parts of the project and was a head of his own smaller team. This approach allowed us to support multiple development streams and thanks to regular sync ups between architects/team leads and Project Manager, the project was developed in a highly-controlled environment with regular code review, quality control and updates for the client so he’s in the loop of every step on the project. In order to keep the team’s skills and project knowledge on a high level we’ve kept the documentation up-to-date as well as organized team communication for knowledge sharing.
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POS via mx51 & Adyen API: We Merged Their Physical and Digital Worlds
The objective was to create a single, seamless commerce ecosystem, bridging the gap between their online store and their high-touch showrooms. This wasn't a simple software integration; it was a complex hardware and software challenge that required a bulletproof, certified solution. We didn't let geography get in the way of a flawless execution. We had the client ship physical test terminals to our overseas team and established a direct command channel with mx51 and Adyen to engineer a system that met not only the client's high-end requirements but also the rigorous certification standards for payment processing.
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Enterprise Cloud server architecture and release management
We’ve used 3 different environments to be able to keep the project’s ongoing support and develop additional features at the same time:
- Integration - for integration development and testing.
- Staging 1 - for ongoing support
- Staging 2 - for feature development
To keep the code organized we’ve used a release management system that allowed us to allocate features according to the urgency and complexity of implementation.
