Greencross / Petbarn
Australia's largest pet care company. Took over a failing platform migration mid-flight, then migrated a decade of customer data with zero downtime to launch — including active subscriptions.
Greencross runs Petbarn, Animates, and the largest pet care network in AU/NZ — 250+ retail locations plus veterinary services.
Previous vendor was stuck in a QA loop
The migration project was dead in the water. The previous team couldn't get out of QA. Technical debt was compounding while the launch date moved further out. We were brought in late with a fixed deadline.
Sequenced backlog, no vague requirements
Ran a deep audit and product-knowledge sessions to convert vague requirements into a prioritised, non-vague delivery plan. Wrote zero new code until the plan was something the client could commit to.
Devs stop answering, start delivering
Multiple stakeholders and QA teams were generating more questions than the dev team could answer and still ship. Inserted a dedicated BA to absorb, clarify, and triage everything before it reached engineering.
Multi-tier loyalty without manual rule maintenance
bLoyal integration handling every customer tier, partner discount, and promo code automatically. Loyalty stops being an operational headache and starts driving repeat purchase consistently.
Order management as one workflow, not many
Deep Comestri integration as the single source of truth for orders, shipments, payments. Click-and-collect, ship-from-store, dropship, partner fulfilment — one orchestration layer rather than per-channel logic.
A decade of customer data with active subscriptions
Two-phase migration: 99% of historical data moved in the background; final live data transferred at launch. Every customer's data — including active subscriptions and order history — was in place from minute one of the new site.
Launch is the start line
Once stable, deployed three independent teams: one optimising the core revenue engine, one on satellite brands, one building next-gen features. Coordinated through a single delivery process so streams don't collide.
Want this kind of build for your business?
Tell us what you're trying to do. We'll tell you honestly whether we're the right fit — and if we are, we'll have a senior engineer embedded in your team within two weeks.
Book a Discovery Call →