Luna Park Sydney
Heritage amusement park on Sydney Harbour. Unified online tickets and in-park spend into one customer profile, added dynamic pricing, and plugged tickets into the city's tour-operator network via Rezdy.
Luna Park Sydney is a heritage-listed amusement park on the harbourside in Milsons Point.
Online sales and in-park sales never met
Two different businesses sharing a brand. The online store didn't know about in-park spend; the in-park system didn't know about season-pass holders. No way to see real customer value or run anything resembling a loyalty programme.
Same person, same record, both worlds
Built a centralised data layer that unifies every transaction — online ticket purchase, season pass, in-park hot dog, merchandise — into one customer record. Real customer value finally legible.
Yield management instead of static price lists
An autonomous pricing engine that reads real-time capacity, pre-booked visits, and current demand and adjusts ticket pricing automatically. Captures more on peak days, encourages traffic on slow ones.
Tickets sold by the city, automatically
Plugged the park into the Rezdy booking platform — same connector tour operators across Sydney already use. Tickets show up at the point a tourist is buying everything else for their day.
Don't oversell. Don't undersell.
Yield engine balances capacity across online, pre-booked, and walk-in channels. Less overcrowding on peak days, less idle capacity on slow ones.
Want this kind of build for your business?
Tell us what you're trying to do. We'll tell you honestly whether we're the right fit — and if we are, we'll have a senior engineer embedded in your team within two weeks.
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