sistema CASE
Their Website Educated. We Engineered It to Sell
IMPLEMENTED UNDER WHITE LABEL
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the client
Sistema was built on one man’s dream in his garage in a small town in New Zealand. From those humble beginnings, Sistema is now supported by a global team of over 700 employees. The vision to manufacture beautifully designed products in New Zealand and ship them to customers around the world has been realised.
"WE MAKE LIFE EASIER."
The dream continues with a passionate focus on innovation, design and an ever-increasing range of desired products. Check out their range, and be assured that every container that leaves their state-of-the-art factory in New Zealand is made using high-quality materials that you can trust.
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Tools and integrations
award-taking one of the most advanced search and discovery platform with seamless integration with Adobe Commerce.
Smart mailing marketing system that allows the company to work individually with each customer based on an array of data, such as region, purchase history, browsing history, and behavior on the site.
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(SFSC) is used by the client as a CRM, so it had to be implemented to share data both ways from website to system and from system to website.
Targeting Diverse Markets: We Gave Them the Power to Attack on All Fronts.
Selling in multiple markets was a high-friction nightmare of different content, different products, and zero central control. A "one-size-fits-all" global strategy is a recipe for failure. The client needed the ability to launch unique, tailored campaigns in each region. We built a flexible, multi-store architecture that gave their local teams the autonomy to run targeted marketing and content that resonated with their specific audience. This wasn't just a technical solution; it was a strategic move that empowered them to dominate each market individually, all from a single, efficient, and centrally managed platform.
Converting to E-commerce: How We Gave Them a New Revenue Stream Without Losing Their Existing Value.
The client faced a classic dilemma: start selling online and risk losing their identity as a trusted educational resource. We built them a platform that delivered the best of both worlds. We created a seamless e-commerce experience while simultaneously enhancing their educational content with powerful tools like a dynamic product comparison table. This allowed them to capture new online revenue without cannibalizing the core asset that drove customers to their retail partners.
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A Comprehensive User Experience Isn't a Feature. It's a Conversion Machine.
Their old site was a sales prevention tool. It was a confusing maze of industry jargon that made customers work hard just to find the right product. We didn't just "redesign" it; we re-engineered their entire customer journey from the ground up to be a frictionless path to purchase. We created a crystal-clear navigation system based on how real people think, not how the company organizes its departments. We then built a one-step checkout to eliminate the final point of hesitation. This wasn't a facelift; it was a systematic removal of every obstacle that stood between the customer and the "buy" button.
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Navigation - Previously, the site navigation caused frustration and confusion due to jargon. To improve the user experience, we restructured the navigation into two main categories: Food Storage and Home Storage. Within these categories, we further divided the products into relatable subcategories like Everyday Use, Meal Prep, and Pantry Storage. This streamlined approach enabled users to find products that precisely matched their needs with ease and efficiency. The navigation was built to be easy to understand and provide clear pathways for users to explore product categories, search for specific items, and access important pages like the shopping cart and checkout.
The design team created the whole website to be visually attractive, uncluttered, and aligned with the brand's identity. They used a consistent color scheme, typography, and layout throughout the website.
We also minimize the number of steps required for checkout and provide a progress indicator to guide users through the process, and also offer a guest checkout option for those who prefer not to create an account.
New Marketing Abilities: We Turned Their Content into a Conversion machine
Content is worthless if your platform is a clunky, slow-loading liability. The client's primary marketing tools—video and blogs—were being sabotaged by their own website. We didn't just "add a blog"; we engineered a high-performance content engine. We built a lightning-fast, custom video delivery system to grab and hold customer attention, and transformed their blog into a frictionless platform for building authority. This gave their marketing team the power to deploy high-impact content effortlessly, turning their website from a static catalog into a dynamic, customer-engaging machine.
