WOOP CASE
Their Business Model Was Brilliant But Brutal. We Built the System That Made It Work
IMPLEMENTED UNDER WHITE LABEL
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the client
WOOP is a leading New Zealand-based food delivery company that offers fresh and healthy meal kits to their customers.
The company was founded in 2015 with the goal of making it easier for people to eat nutritious meals at home without the hassle of meal planning, grocery shopping, and food preparation.
Objective: They Didn't Just Want Subscriptions. They Wanted a Predictable Profit Producing Asset
The objective was never just to add a "subscribe" button. It was to solve the operational chaos of managing a complex, high-volume subscription service. A business built on a fragile "Frankenstein" of third-party apps is a business built to fail. We were hired to engineer a single, all-in-one, high-performance platform that could flawlessly handle their entire, complex customer journey—from flexible meal choices and delivery frequencies to rewards and feedback—without the risk of a third-party integration breaking and killing their cash flow.
Tools and integrations
A CRM platform with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service. Integrated to sync customers.
A company that provides marketing automation software and services to create and execute targeted digital marketing campaigns, as well as tools for customer relationship management, e-commerce, and analytics. Integrated to sync customers and orders data, which will be used for further email marketing.
A global omnichannel payment provider. The company processes secure credit card payments for merchants. Integrated for ability to set up recurring payments for subscription engine.
Architectural Design Discovery: We Don't Just Plan. We Engineer Certainty
For a subscription business, a flawed architecture isn't a bug; it's a ticking time bomb that can wipe out your entire business model. We don't build on hope. Our architectural discovery is a ruthless, deep-dive process where we engineer a bulletproof blueprint for your recurring revenue machine. This ensures a modular, future-proof structure that can handle new features without breaking, and a high-performance core that keeps your payment processing engine running at optimal speed. This is how you de-risk your investment and guarantee a platform built for scale
THIS ALLOWED US TO:
- properly plan the development cycle and split the project into a proper feature development chain
- report each milestone results to the client in a timely manner
- needed corrections to the architecture were not painful and allowed further extension with new features after the project go-live
- keep website speed on the optimal level taking quite a lot of customisations to the original platform core into account
- keep the platform up to date thanks to following modular platform structure
We Don't Plan Projects. We Engineer Certainty.
Most complex projects fail because they're built on hope, not a blueprint. For a subscription platform where failure isn't an option, that's insane. Our deep discovery and planning phase is a ruthless, deep-dive process where we forge a bulletproof project roadmap. We don't write a single line of code until we have ruthlessly defined every acceptance criterion and delivered a non-negotiable timeline. This isn't about project management; it's about de-risking your entire investment and guaranteeing a flawless launch.
A Unique, Intuitive UX/UI Isn't About Design. It's a Profit-Driving Funnel
Most agencies think UX is about making things look pretty. That's why most websites don't make money. We don't design pages; we engineer a frictionless customer journey from first click to lifelong subscriber. We built:
A Frictionless Path to the First Purchase: We engineered the homepage to be a conversion machine, giving customers an instant, clear path to discover meals, see pricing, and subscribe online.
An Automated Trust-Building Engine: We strategically placed content about the company's story and sourcing to overcome purchase objections before they ever happen.
A Customer Command Center: We built a powerful self-service account portal that allows customers to manage their own subscriptions and track deliveries, dramatically reducing support tickets and increasing retention.
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They Didn't Just Want Subscriptions. They Wanted a Predictable Cash Flow
The objective was never just to add a "subscribe" button. It was to solve the operational chaos of managing a complex, high-volume subscription service. A business built on a fragile "Frankenstein" of third-party apps is a business built to fail. We were hired to engineer a single, all-in-one, high-performance platform that could flawlessly handle their entire, complex customer journey—from flexible meal choices and delivery frequencies to rewards and feedback—without the risk of a third-party integration breaking and killing their cash flow.
Enhanced Back-End: We Didn't Just Update Their Software. We Built Their New Operating System.
A subscription business without a rock-solid operating system is a business built to fail. We custom-engineered their back-end to become the single source of truth for their entire operational activity. We gave them the power to not only process subscriptions and payments with flawless reliability but also to deploy complex, profit-driving tools like custom pricing, cross-sells, and menu management. This eliminated the administrative friction that was killing their ability to scale.
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Custom Account Interface: We Gave Their Customers Absolute Control (So They Never Have to Call Support)
Every support ticket is a tax on your profit. We built a custom account interface with one goal: to make your support team obsolete. By giving customers a powerful and intuitive command center to manage every aspect of their subscription—from delivery schedules to menu customizations and referrals—we eliminated the friction that leads to frustrated phone calls. This didn't just improve the customer experience; it directly lowered operational costs and increased retention.
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Adapted CMS Platform: We Gave Their Marketing Team a New Weapon.
The client's ability to dominate their market with content was being sabotaged by their own clunky website. We solved this by architecting a high-velocity content delivery system. We built a custom blog and a flexible, SEO-friendly CMS that made publishing effortless. We didn't just give their marketing team new tools; we gave them the weapons they needed to turn their content from a cost center into a direct driver of sales.
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