Magento

Zoe & Morgan

Boutique jewellery brand with flagship stores in London and Auckland. Migrated off Magento 1 to a modern Adobe Commerce stack with Algolia, Nosto, Klaviyo — and put the marketing team back in control via Adobe Page Builder.

Stack & integrations
Adobe Commerce Algolia search Nosto personalisation Afterpay Klaviyo Adobe Page Builder StarShipIt

Zoe & Morgan is a boutique brand with international reach — flagship stores in London and Auckland. The brand is built on storytelling and craftsmanship.

Migrating off Magento 1

Off the legacy stack, onto a current one

Magento 1 was end-of-life. We mapped every essential customisation, replaced the outdated extensions with current alternatives (Algolia, Nosto, Klaviyo, Afterpay), and ran a zero-downtime data migration.

Marketing team back in control

Page Builder, not developer tickets

Every promotion used to need a developer. Reworked the platform around Adobe Page Builder + content staging so the marketing team can build pages, schedule promotions, and adjust copy without engineering.

Product features for luxury

Browse by metal, scarcity by design

Re-architected product grouping by metal so customers find the variation they want without endless clicking. Built a one-of-a-kind product feature that turns scarcity into a managed sales mechanic. Price filter so customers can shop within budget without bouncing.

Algolia + Nosto + Klaviyo

Search, recommendations, email — all current

Replaced the outdated search and discovery layer with Algolia. Nosto for behaviour-driven product recommendations. Klaviyo for region- and behaviour-aware email.

Want this kind of build for your business?

Tell us what you're trying to do. We'll tell you honestly whether we're the right fit — and if we are, we'll have a senior engineer embedded in your team within two weeks.

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