zoe and morgan CASE

IMPLEMENTED UNDER WHITE LABEL

the client

Zoe and Morgan is a boutique brand with an international reach, with flagship stores in London and Auckland. What sets the brand apart is the storytelling behind each piece and every collection, inspired by a love of life - both physical and metaphysical. Zoe & Morgan's brand celebrates the magic and beauty of life, as summed up by New York photographer Bill Cunningham: “ Those who seek beauty will find it”, which has become a key brand motto for the Zoe & Morgan team

Tools
and
integrations

A proprietary search engine offering, usable through the software as a service (SaaS) model. It provides software and tools to help you implement instant search from the first keystroke, which also includes search analytics and provides a powerful API. Award-taking one of the most advanced search and discovery platfrom with seamless integration with Adobe Commerce.

Nosto is an ecommerce personalization platform that uses machine learning and shopper behavioral data to create personalized shopping experiences. Their platform offers data-fueled personalization and merchandising solutions, including product recommendations, and category merchandising, which is exactly what was required by the client.

‘buy now, pay later’ payment service that allows customers to get products immediately and pay back over a scheduled period.

Smart mailing marketing system that allows the company to work individually with each customer based on an array of data, such as region, purchase history, browsing history, and behavior on the site.

Australian premium shipping provider that has a great integration capabilities with various e-commerce platforms.

Tools and integrations

‘buy now, pay later’ payment service that allows customers to get products immediately and pay back over a scheduled period.

Smart mailing marketing system that allows the company to work individually with each customer based on an array of data, such as region, purchase history, browsing history, and behavior on the site.

Australian premium shipping provider that has a great integration capabilities with various e-commerce platforms.

Migrating from M1: We Didn't Just Move Their Store. We Rebuilt Their Foundation

The client was running a luxury brand on a crumbling, outdated foundation (Magento 1). This wasn't just a technical problem; it was a direct threat to their revenue. Our first step wasn't just to plan a data transfer; it was to architect a flawless transition. We identified every essential customization, replaced their outdated extensions with a modern, high-performance tech stack, and engineered a zero-downtime data migration process. This wasn't an update; it was a foundational overhaul designed to make their new platform faster, more secure, and ready for a new decade of growth.

Easy content editing

One of the main goals was to simplify content updates and promotions on clients' websites. We moved away from relying on HTML by using Adobe Commerce's Page Builder functionality. This change made it easy for the client to create and edit pages according to their needs without involving development. Additionally, client took advantage of Adobe Commerce's content staging and scheduling features, allowing them to schedule promotions and content in advance.

Easy and Comprehensive UX: We Put Their Marketing Team Back in Control.

The client's marketing team was trapped. Every promotion, every content update, every simple text change required a developer ticket and weeks of waiting. They had great ideas but no power to execute them. We didn't just "simplify" their process; we eliminated the developer bottleneck entirely. By engineering the platform with Adobe's Page Builder and content staging features, we gave their team the power to create, edit, and launch high-impact campaigns on their own schedule. This wasn't a "nice-to-have"; it was a fundamental shift that gave them the speed and agility to actually drive revenue.

Special Product Features: We Didn't Just Add Buttons. We Engineered a Buying Experience.

For a luxury brand, a confusing website is a sales killer. We didn't just add features; we systematically eliminated the three biggest points of friction in their customer journey.

Eliminated Confusion: We re-architected their product grouping by metal, creating a seamless and intuitive path for customers to find the exact variation they desire without endless clicking.

Created Urgency & Exclusivity: We engineered a "one-of-a-kind" product feature that builds desire across multiple markets while driving sales through managed scarcity.

Destroyed the Price Objection: We built a powerful price filter that allows customers to shop confidently within their budget, turning a potential point of friction into a powerful conversion tool.

Quality Assurance: Our Process Isn't a Checklist. It's Your Profit Protection Plan.

Most agencies see QA as a final, tedious step. We see it as the most critical part of protecting your ROI. Every test we run is designed to de-risk your launch and maximize your revenue potential. We validated the entire customer journey to ensure a frictionless path to purchase, stress-tested the system to ensure 100% uptime during peak sales, and deployed a suite of automated tests to ensure every integration was flawless. The result: a reliable, battle-tested platform engineered to make money, not lose it.